Case Study: Taking a Wellness Company from Invisible to Mainstream
In wellness and beauty, transforming an emerging company into a widely recognized brand is a challenging yet rewarding journey. This is the story of Tayelor Kennedy, a renowned wellness expert and celebrity makeup artist, who took a small, nearly invisible wellness startup and catapulted it into the mainstream spotlight. Through strategic vision, unwavering dedication, and a deep understanding of industry trends, Tayelor Kennedy navigated the complex world of wellness, media, and celebrity endorsements to bring her company's mission to life. This case study explores her remarkable journey, showcasing key strategies, challenges, and successes.
How to Start Your Business with the RIGHT Customer Base
There are over 600 million small businesses in America, but only a small number of them are able to be successful. This is due to the challenges that come with running a business, whether it's entrepreneurs not planning effectively, dealing with customers, or handling employees. To help you maximize your chances of success as a founder, we’ve outlined a simple framework for you to follow.