Repurposing One Client Story for Multiple Media Hits: My Strategic Approach
Kristin Marquet Kristin Marquet

Repurposing One Client Story for Multiple Media Hits: My Strategic Approach

A single compelling narrative can offer tremendous value when thoughtfully repurposed in public relations and media strategy. As a dedicated PR strategist passionate about empowering female entrepreneurs, I have developed a method for transforming one client story into multiple media opportunities. This approach maximizes exposure and helps build a consistent and strong client reputation across various platforms. In this article, I’d like to share my strategic process for repurposing a client story for multiple media hits, providing insights and practical examples that others can adapt to their media efforts.

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Case Study: Taking a Wellness Company from Invisible to Mainstream
Branding your business Kristin Marquet Branding your business Kristin Marquet

Case Study: Taking a Wellness Company from Invisible to Mainstream

In wellness and beauty, transforming an emerging company into a widely recognized brand is a challenging yet rewarding journey. This is the story of Tayelor Kennedy, a renowned wellness expert and celebrity makeup artist, who took a small, nearly invisible wellness startup and catapulted it into the mainstream spotlight. Through strategic vision, unwavering dedication, and a deep understanding of industry trends, Tayelor Kennedy navigated the complex world of wellness, media, and celebrity endorsements to bring her company's mission to life. This case study explores her remarkable journey, showcasing key strategies, challenges, and successes.

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Elevating Your Brand: PR Strategies for Small Businesses and Female Founders
PR for startups Kristin Marquet PR for startups Kristin Marquet

Elevating Your Brand: PR Strategies for Small Businesses and Female Founders

In today’s hyper-connected world, public relations (PR) has transformed from an optional promotional tool into a strategic necessity for organizations of all sizes. For small businesses and startups, maintaining a strong public image can be the difference between flourishing and fading into obscurity. While established brands typically have entire teams dedicated to building their reputations, small businesses often operate on limited budgets and lean resources. As a result, they frequently overlook PR for small businesses and startups—not realizing that a well-executed PR strategy can unlock growth, revenue, and industry credibility.

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How to Find the Right Mentor for Your Startup Journey
Mentorship Kristin Marquet Mentorship Kristin Marquet

How to Find the Right Mentor for Your Startup Journey

Starting a company is an exciting yet daunting experience with uncertainties and challenges. In this complex landscape, having a mentor can provide the guidance, support, and wisdom crucial for navigating the path to success. A mentor's insights can save costly mistakes, open networks, and offer practical advice from real-world experience. Here's a comprehensive guide on how to find the right mentor for your startup journey, ensuring you have the support you need to thrive.

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How to Start Your Business with the RIGHT Customer Base
Branding your business Kristin Marquet Branding your business Kristin Marquet

How to Start Your Business with the RIGHT Customer Base

There are over 600 million small businesses in America, but only a small number of them are able to be successful. This is due to the challenges that come with running a business, whether it's entrepreneurs not planning effectively, dealing with customers, or handling employees. To help you maximize your chances of success as a founder, we’ve outlined a simple framework for you to follow.

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