My Journey to Developing the PRISM Ascend PR Framework—and How We Use It to Transform Client Campaigns
I’ve often been asked: “How did you develop the PRISM PR framework? What sparked the idea to build a streamlined yet powerful system for handling everything from relationship-building with journalists to crafting unforgettable brand messaging?” My answer usually begins with a knowing smile because the truth is, I never set out to invent a new framework. PRISM PR evolved from years of trial, error, and adaptation—layered with a drive to simplify the process of delivering impactful public relations (PR) campaigns for my agency and our clients.
How to Craft a Winning Media Pitch
Crafting a winning media pitch is both an art and a science. On the one hand, you’re blending narrative elements—like storytelling and emotional resonance—to make a compelling case for why a journalist, blogger, podcaster, or influencer should care about your news. On the other hand, you need a strong, systematic approach—identifying relevant outlets, aligning to editorial calendars, and pitching the right person at exactly the right time.
How to Leverage Local and National Media for Maximum Impact
In today’s competitive business landscape, media coverage is a powerful tool for building your brand, boosting visibility, and positioning yourself as an authority in your industry. Whether you’re an emerging startup or an established business, effectively leveraging local and national media can be the difference between staying unnoticed and skyrocketing to success.