When you think of a “brand,” it’s easy to picture big companies like Apple, Nike, or Coca-Cola. But in the modern business landscape, individuals are brands, too. For solopreneurs, coaches, consultants, and freelancers, building a distinct personal brand can be th differentiator that sets you apart in a crowded marketplace. The significance of personal branding goes beyond just having a pretty logo or an aesthetically pleasing social media feed; it’s about developing a cohesive, authentic, and memorable identity that aligns with your core values and attracts the right audience.